The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura; Ries, Laura; Ries, Al
Language: English
Published by Harperbusiness, 1998
- Hardcover
- Used
Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore
AbeBooks seller since July 6, 2010
Condition: Used - Very good
£ 3.31
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Add to basketSeller Inventory # 0887309372-2-20795047
- Title
- The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Author
- Ries, Laura; Ries, Laura; Ries, Al
- Publisher
- Harperbusiness
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0887309372
- ISBN 13
- 9780887309373
- Item weight
- 12 ounces
- Dimensions
- 5x0x8
"Synopsis" may belong to another edition of this title.
Review
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing programme. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so- successful-- branding efforts undertaken by a number of high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as "The Law of Expansion", "The Law of Contraction", "The Law of Consistency", and "The Law of Mortality". While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman, Amazon.com
"About the title" may belong to another edition of this title.
Your Online Bookstore
Houston, TX, U.S.A.
AbeBooks seller since July 6, 2010
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