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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand - Hardcover
Synopsis
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
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Review
As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well- known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing programme. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so- successful-- branding efforts undertaken by a number of high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as "The Law of Expansion", "The Law of Contraction", "The Law of Consistency", and "The Law of Mortality". While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman, Amazon.com
Review
‘Attacks the jargon of the marketing professional with common sense. Independent
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Published by
HarperCollins Publishers, 1998
ISBN 10: 0887309372
ISBN 13: 9780887309373
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.76. Seller Inventory # G0887309372I3N01
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.76. Seller Inventory # G0887309372I5N01
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.76. Seller Inventory # G0887309372I3N01
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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