Imagineering: Innovation in the Experience Economy
Kuiper, Gabrielle (Utrecht University of Arts, the Netherlands), Smit, Bert (NHTV University of Applied Sciences, the Netherl.
ISBN 10: 1780644655 ISBN 13: 9781780644653
Published by CAB International, 2014
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Soft cover
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About this Item
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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01780644655-G
Synopsis:
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
About the Author: Gabrielle Kuiper is a lecturer at Utrecht University of Arts, the Netherlands. Bert Smit is a lectuer at NHTV University of Applied Sciences, the Netherlands
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Bibliographic Details
Title: Imagineering: Innovation in the Experience ...
Publisher: CAB International
Publication Date: 2014
Binding: Soft cover
Condition: good