Imagine It Forward: Courage, Creativity, and the Power of Change

Comstock, Beth

ISBN 10: 0753545721 / ISBN 13: 9780753545720

Published by VIRGIN BOOKS

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M00753545721-V

Bibliographic Details

• Title: Imagine It Forward: Courage, Creativity, and the Power of Change
• Publisher: VIRGIN BOOKS
• Language: English
• ISBN 10: 0753545721
• ISBN 13: 9780753545720
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

Change is the only constant. Learn to be a change-maker.

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

About the Author

BETH COMSTOCK’s mission is to understand what’s next, navigate change and help people and organizations do the same. She is the former Vice Chair of GE, where she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.

Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune, and Fast Company, she is also on the Forbes list of the most powerful women in the world.