IMC: Using Advertising and Promotion to Build Brands

Duncan, Tom

ISBN 10: 025621476X / ISBN 13: 9780256214765

Published by McGraw-Hill Publishing Co., 2001

About this Item

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Seller Inventory # mon0000386781

Bibliographic Details

• Title: IMC: Using Advertising and Promotion to Build Brands
• Publisher: McGraw-Hill Publishing Co.
• Publication Date: 2001
• Language: English
• ISBN 10: 025621476X
• ISBN 13: 9780256214765
• Binding: Paperback
• Condition: Good

About this title

Synopsis

International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

About the Author

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.