IMC: Using Advertising & Promotion to Build Brands (IRWIN MARKETING) - Softcover

Duncan, Tom

 
9780256214765: IMC: Using Advertising & Promotion to Build Brands (IRWIN MARKETING)
Softcover
ISBN 10: 025621476X ISBN 13: 9780256214765
Publisher: McGraw Hill, 2001

Synopsis

International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

"synopsis" may belong to another edition of this title.

About the Author

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

"About this title" may belong to another edition of this title.

Publisher
McGraw Hill
Publication date
2001
Language
English
ISBN 10 
025621476X
ISBN 13 
9780256214765
Binding
Paperback
Number of pages
816

Other Popular Editions of the Same Title

9780071123822: IMC: Using Advertising and Promotion to Build Brands

Featured Edition

ISBN 10:  0071123822 ISBN 13:  9780071123822
Publisher: McGraw-Hill Publishing Co., 2001
Hardcover