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Synopsis
International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page
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About the Author
The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
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IMC: Using Advertising and Promotion to Build Brands
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Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1
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Marketing Communication
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IMC: Using Advertising&Promotion to Build Brands
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ISBN 10: 025621476X
ISBN 13: 9780256214765
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Imc: Using Advertising and Promotion to Build Brands
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IMC: Using Advertising&Promotion to Build Brands
Published by
McGraw-Hill, Boston, MA, 2002
ISBN 10: 025621476X
ISBN 13: 9780256214765
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Good. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963270. Seller Inventory # ABE333963270
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IMC: Using Advertising&Promotion to Build Brands
Published by
McGraw-Hill, Boston, MA, 2002
ISBN 10: 025621476X
ISBN 13: 9780256214765
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Good. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963266. Seller Inventory # ABE333963266