The IMC Handbook: Readings & Cases in Integrated Marketing Communications. This item is unavailable.
Language: English
Published by Racom Books, 2015
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
£ 7.65
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1933199067I4N00
- Title
- The IMC Handbook: Readings & Cases in Integrated Marketing Communications
- Author
- Kelly Phd, J. Stephen; Jones, Susan K.; Hagle, Richard A.
- Publisher
- Racom Books
- Publication year
- 2015
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1933199067
- ISBN 13
- 9781933199061
- Item weight
- 1.55 pounds
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
"Synopsis" may belong to another edition of this title.
About the Author
Professor J. Stephen Kelly has taught marketing in the marketing department of DePaul University for more than twenty years. He has been on the boards of numerous professional organizations, including the Chicago Association of Direct Marketing Educational Foundation.
"About the title" may belong to another edition of this title.