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Synopsis
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
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About the Author
Professor J. Stephen Kelly has taught marketing in the marketing department of DePaul University for more than twenty years. He has been on the boards of numerous professional organizations, including the Chicago Association of Direct Marketing Educational Foundation.
From the Inside Flap
Richard Hagle s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.
"About this title" may belong to another edition of this title.
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 23086246-5
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