The Imc Handbook: Readings & Cases in Integrated Marketing Communications - Softcover

Kelly Steven; Jones, Susan; Hagle, Richard

Softcover

ISBN 10: 1933199067 ISBN 13: 9781933199061

Publisher: Racom Communications, 2015

Synopsis

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

About this title

About the Author

Professor J. Stephen Kelly has taught marketing in the marketing department of DePaul University for more than twenty years. He has been on the boards of numerous professional organizations, including the Chicago Association of Direct Marketing Educational Foundation.

From the Inside Flap

Richard Hagle s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.

Edition details

• Publisher: Racom Communications
• Publication date: 2015
• Language: English
• ISBN 10: 1933199067
• ISBN 13: 9781933199061
• Binding: Paperback
• Number of pages: 480