Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets (Paperback)

Language: English

Published by Igi Global Scientific Publishing, 2026

9798260026878

  • Softcover
  • New
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Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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Softcover

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Paperback. Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by personalization, social influence, trust, and emerging technologies. Examining the relationship between human-centered innovation, ethics, and consumer behavior provides valuable insights into how businesses can create responsible digital solutions that foster consumer trust, enhance user experiences, and promote sustainable growth in an interconnected marketplace. Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets explores how human-centered innovation shapes the design and development of digital products and services to meet the needs and expectations of consumers. It examines the ethical challenges associated with digital markets, including issues of privacy, trust, transparency, data use, and the impact of emerging technologies on purchasing decisions and user experiences. This book covers topics such as digital technology, neuromarketing, and e-commerce, and is a useful resource for business owners, marketers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Seller Inventory # 9798260026878

Title
Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets (Paperback)
Author
Theodore Tarnanidis
Publisher
Igi Global Scientific Publishing
Publication year
2026
Condition
new
Binding
Paperback
Language
English
ISBN 13
9798260026878

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

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