Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets - Softcover

Softcover

ISBN 13: 9798260026878

Publisher: Igi Global Scientific Publishing, 2026

Synopsis

Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by personalization, social influence, trust, and emerging technologies. Examining the relationship between human-centered innovation, ethics, and consumer behavior provides valuable insights into how businesses can create responsible digital solutions that foster consumer trust, enhance user experiences, and promote sustainable growth in an interconnected marketplace. Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets explores how human-centered innovation shapes the design and development of digital products and services to meet the needs and expectations of consumers. It examines the ethical challenges associated with digital markets, including issues of privacy, trust, transparency, data use, and the impact of emerging technologies on purchasing decisions and user experiences. This book covers topics such as digital technology, neuromarketing, and e-commerce, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

About this title

About the Authors

Theodore Tarnanidis is a professiorial research fellow & marketing scholar, adjunct professor at the International Hellenic University and researcher in Applications of D.Sc. and MCDA. Theodore has six years experience as a marketing and decision making practitioner. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on International Marketing, Multi-cultural Marketing, Business Marketing, Consumer science, Marketing Management, Methodology, Advanced Quantitative Methods, Decision Science, Multiple-Criteria Decision Analysis, Management of Education, Sustainable Entrepreneurship. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in the Journal of Business Ethics, World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism, Marketing Science & Inspirations, European Journal of Educational Management, Management Science Letters, Administrative Sciences and other journals.

Vijaya Kittu Manda He has 151+ research paper publications, of which 64 are Scopus-indexed. He has 600+ Google Scholar citations, with an h-index of 13 and an i10 index of 21. He has published over 785 magazine articles so far. He is the Chief Editor for a Management Book Series and the Editor of several Scopus-indexed books. He is a Peer Reviewer and is a Certified Peer Review Supervisor. He frequently reviews for leading publishers, including IEEE, Springer, Emerald, Sage, among others. He sits as a Session Chair and an Advisor for various academic and industrial conferences. He is a guest speaker for colleges and universities. He serves as the host of a research talk show, PBMEIT Expert Insights, and of mentorship programs under the names Art of Researching, Research Mornings, and Research Evenings.. He has 151+ research paper publications, of which 64 are Scopus-indexed. He has 600+ Google Scholar citations, with an h-index of 13 and an i10 index of 21. He has published over 785 magazine articles so far. He is the Chief Editor for a Management Book Series and the Editor of several Scopus-indexed books. He is a Peer Reviewer and is a Certified Peer Review Supervisor. He frequently reviews for leading publishers, including IEEE, Springer, Emerald, Sage, among others. He sits as a Session Chair and an Advisor for various academic and industrial conferences. He is a guest speaker for colleges and universities. He serves as the host of a research talk show, PBMEIT Expert Insights, and of mentorship programs under the names Art of Researching, Research Mornings, and Research Evenings.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2026
• Language: English
• ISBN 13: 9798260026878
• Binding: Paperback
• Number of pages: 536
• Editor: Tarnanidis Theodore, Manda Vijaya Kittu