High Visibility: Transforming Your Personal and Professional Brand
Irving Rein; Philip Kotler; Michael Hamlin; Martin Stoller
Language: English
Published by McGraw Hill, 2006
- Hardcover
- Used
Seller: BookResQ., West Valley City, UT, U.S.A.BookResQ.
AbeBooks seller since January 19, 2010
Condition: Used - Good
£ 3.86
Quantity: 1 available
Add to basketItem description from seller
No dust jacket. Ex-library book with typical stickers and stampings. Priority Mail is available on this item. No international shipping.
Seller Inventory # B250224AEmug172094
- Title
- High Visibility: Transforming Your Personal and Professional Brand
- Author
- Irving Rein; Philip Kotler; Michael Hamlin; Martin Stoller
- Publisher
- McGraw Hill
- Publication year
- 2006
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0071456805
- ISBN 13
- 9780071456807
- Edition
- 3rd Edition
- Item weight
- 23 ounces
- Dimensions
- 6x1x9
The classic guide to personal and public image making--now updated for the digital age
The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!
"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare
"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post
Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
"Synopsis" may belong to another edition of this title.
About the Author
<p>Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.</p>
"About the title" may belong to another edition of this title.
BookResQ.
West Valley City, UT, U.S.A.
AbeBooks seller since January 19, 2010
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We run a General interest bookstore with a focus on popular fiction, Utah and Mormon (LDS) titles, as well as current textbooks.
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BookResQ.
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West Valley City, UT U.S.A. 84120-4833
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