High Visibility: Transforming Your Personal and Professional Brand

3.23 avg rating
( 13 ratings by Goodreads )
 
9780071456807: High Visibility: Transforming Your Personal and Professional Brand

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Since the first edition of this groundbreaking book, high visibility has become a world-wide phenomenon. No longer limited to the entertainment sector, visibility seeking--the process of creating and managing one's public persona--has expanded to the business and professional world. World-renowned communications and marketing experts Irving Rein and Philip Kotler were the first to establish high visibility marketing and communication as a sophisticated industry, presenting new insights into achieving fame. Now, in this highly anticipated new edition, Rein, Kotler, and coauthors Michael Hamlin and Martin Stoller show you how you can utilize visibility to reap rich benefits and maximize your success no matter what profession you are in.

High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition.

Based on hundreds of examples and case studies of personal and professional brands from all walks of life--from Donald Trump to Oprah Winfrey to the high-profile executive--High Visibility reveals the sophisticated marketing techniques used to become a recognized brand. This timely new edition also

  • Updates the critical section on transformation--brand generation, testing, refinement, realization, distribution, and sustaining--to reflect the current marketplace
  • Reflects the different motivations and needs of those seeking high visibility
  • Integrates new technology and use of the Web in visibility seeking
  • Introduces the strategies used by successful professionals to sustain high visibility over the long term

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

This revised and updated edition features:

  • Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding
  • Transformation techniques that can shape your personality and brand--updated to reflect the current marketplace
  • Ways to use new technologies and the Web to enhance your brand
  • New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

About the Author:

Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide.

Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia.

Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Irving Rein, Philip Kotler, Martin Stoller
Published by McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2006. Hardback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one s public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! High Visibility brilliantly captures the how, why, and what of the celebrity-building process. --Al Reis, bestselling author of Positioning and Marketing Warfare High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology. --Peter Carlson, Washington Post Today, it s not just what you know or who you know--it s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual. Bookseller Inventory # AAC9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
21.60
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Rein, Irving
Published by McGraw-Hill Companies 1/5/2006 (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies 1/5/2006, 2006. Hardback or Cased Book. Book Condition: New. High Visibility: Transforming Your Personal and Professional Brand. Book. Bookseller Inventory # BBS-9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
22.56
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Irving Rein
Published by McGraw-Hill Education (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: > 20
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # 0071456805

More Information About This Seller | Ask Bookseller a Question

Buy New
21.33
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

4.

Irving Rein, Philip Kotler, Martin Stoller
Published by McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2006. Hardback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one s public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! High Visibility brilliantly captures the how, why, and what of the celebrity-building process. --Al Reis, bestselling author of Positioning and Marketing Warfare High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology. --Peter Carlson, Washington Post Today, it s not just what you know or who you know--it s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual. Bookseller Inventory # AAC9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
23.75
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Rein, Irving; Kotler, Philip; Hamlin, Michael; Stoller, Martin
Published by McGraw-Hill Education
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071456805. Bookseller Inventory # Z0071456805ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Rein, Irving
Published by McGraw-Hill Education (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
21.19
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

7.

Rein, Irving; Kotler, Philip; Hamlin, Michael; Stoller, Martin
Published by McGraw-Hill Education
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 10
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071456805 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.47. Bookseller Inventory # OTF-Y-9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
21.58
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

8.

Irving Rein; Philip Kotler; Michael Hamlin; Martin Stoller
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Quantity Available: 5
Seller:
ReadWhiz
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ria9780071456807_ing

More Information About This Seller | Ask Bookseller a Question

Buy New
26.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Irving Rein; Philip Kotler; Michael Hamlin; Martin Stoller
Published by McGraw-Hill Education (2006)
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 5
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2006. Hardcover. Book Condition: New. Bookseller Inventory # INGM9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
23.90
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

10.

Irving Rein
ISBN 10: 0071456805 ISBN 13: 9780071456807
New Hardcover Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. 3rd. Hardcover. The classic guide to personal and public image making?now updated for the digital ageThe groundbreaking, critically acclaimed original edition of "High Visibility" establis.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 366 pages. 0.667. Bookseller Inventory # 9780071456807

More Information About This Seller | Ask Bookseller a Question

Buy New
27.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book