The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Adam Jolly; Jeremy Philpott

ISBN 10: 0749455918 / ISBN 13: 9780749455910

Published by Kogan Page, UK, 2009

About this Item

9780749455910. Hardcover, in a near fine Dust Jacket. Not ex. library. 575 pages, illustrated. When managed well, intellectual property enables enterprises to lock in advantages and command premiums. This title shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Contents appear unread, as new.

Seller Inventory # 021696

Bibliographic Details

• Title: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
• Publisher: Kogan Page, UK
• Publication Date: 2009
• Language: English
• ISBN 10: 0749455918
• ISBN 13: 9780749455910
• Binding: Hardcover
• Edition: 2nd Edition.
• Condition: Fine
• Dust Jacket Condition: Near Fine
• Book Type: Book
• Seller catalogs:
  • reference

About this title

Synopsis

When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction.

Produced in association with the European Patent Office,The Handbook of European Intellectual Property shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.

About the Author

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation and technology. He is the author of The Innovation Handbook and The Growing Business Handbook, both published by Kogan Page.

Jeremy Philpott works at the European Patent Academy of the EPO in Munich, where he organizes and coordinates training programmes on topics such as patent strategies and innovation management.