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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property - Hardcover
Synopsis
When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction.
Produced in association with the European Patent Office,The Handbook of European Intellectual Property shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.
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About the Author
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation and technology. He is the author of The Innovation Handbook and The Growing Business Handbook, both published by Kogan Page.
Jeremy Philpott works at the European Patent Academy of the EPO in Munich, where he organizes and coordinates training programmes on topics such as patent strategies and innovation management.
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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
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Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. 2nd Edition. 9780749455910. Hardcover, in a near fine Dust Jacket. Not ex. library. 575 pages, illustrated. When managed well, intellectual property enables enterprises to lock in advantages and command premiums. This title shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Contents appear unread, as new. Book. Seller Inventory # 021696
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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
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Hardcover. Condition: Very Good. The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749455910
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