Handbook of Consumer Behavior. This item is unavailable.
Language: English
Published by Prentice Hall PTR, 1990
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Unavailable
Hardcover
Condition: Used - Very good
£ 7.63
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP82033507
- Title
- Handbook of Consumer Behavior
- Author
- Robertson, Thomas S., Kassarjian, Harold H.
- Publisher
- Prentice Hall PTR
- Publication year
- 1990
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133727491
- ISBN 13
- 9780133727494
- Edition
- Edition Unstated.
- Item weight
- 2.324 pounds
- Dimensions
- N/A
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.
"Synopsis" may belong to another edition of this title.