Handbook of Consumer Behavior

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9780133727494: Handbook of Consumer Behavior

Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.

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An exploration of the field of consumer behavior research.

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Robertson, Thomas S.; Kassarjian, Harold H.
Published by Prentice Hall College Div
ISBN 10: 0133727491 ISBN 13: 9780133727494
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Robertson, Thomas S., Kassarjian, Harold
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Thomas S. Robertson, Harold H. Kassarjian
Published by Prentice Hall College Div (1990)
ISBN 10: 0133727491 ISBN 13: 9780133727494
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