Guerrilla Advertising: Unconventional Brand Communication. This item is unavailable.
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Language: English
Published by Laurence King, 2006
- Softcover
- Used
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Softcover
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- Title
- Guerrilla Advertising: Unconventional Brand Communication
- Author
- Lucas, Gavin,Dorrian, Michael
- Publisher
- Laurence King
- Publication year
- 2006
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1856694704
- ISBN 13
- 9781856694704
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
"Synopsis" may belong to another edition of this title.
About the Author
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
"About the title" may belong to another edition of this title.
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