Guerrilla Advertising : Unconventional Brand Communication. This item is unavailable.
Dorrian, Michael, Lucas, Gavin
85 ratings by Goodreads
Language: English
Published by Orion Publishing Group, Limited, 2006
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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Unavailable
Softcover
Condition: Used - Good
£ 5.65
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP78802478
- Title
- Guerrilla Advertising : Unconventional Brand Communication
- Author
- Dorrian, Michael, Lucas, Gavin
- Publisher
- Orion Publishing Group, Limited
- Publication year
- 2006
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1856694704
- ISBN 13
- 9781856694704
- Item weight
- 2.496 pounds
- Dimensions
- N/A
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
"Synopsis" may belong to another edition of this title.
About the Author
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
"About the title" may belong to another edition of this title.
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