Good Strategy/Bad Strategy: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters

Richard Rumelt

ISBN 10: 1781256179 / ISBN 13: 9781781256176

Published by Profile Books Ltd, United Kingdom, London, 2017

THE GROUND-BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION-ORIENTATED STRATEGY THAT WORKS 'A very good book' FORBES 'The most interesting business book of the year' FINANCIAL TIMES 'A necessary read' WASHINGTON TIMES 'The most insightful - and entertaining - commentator on strategy' SIR JOHN KAY When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then and over 200,000 copies later, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008745501

Synopsis:

One of the most important and critically acclaimed books on strategy ever written - from the world's leading authority on the field

About the Author: Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Bibliographic Details

Title: Good Strategy/Bad Strategy: THE BESTSELLING ...
Publisher: Profile Books Ltd, United Kingdom, London
Publication Date: 2017
Binding: Paperback
Condition: Very Good