Good Strategy/Bad Strategy: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters - Softcover
Synopsis
One of the most important and critically acclaimed books on strategy ever written - from the world's leading authority on the field
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About the Author
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
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Good Strategy/Bad Strategy: The difference and why it matters
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Good Strategy/Bad Strategy
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Paperback. Condition: New. Main. THE GROUND-BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION-ORIENTATED STRATEGY THAT WORKS'A very good book' FORBES'The most interesting business book of the year' FINANCIAL TIMES'A necessary read' WASHINGTON TIMES'The most insightful - and entertaining - commentator on strategy' SIR JOHN KAYWhen Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then and over 200,000 copies later, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. Seller Inventory # LU-9781781256176
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Good Strategy/Bad Strategy: The difference and why it matters
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Good Strategy/Bad Strategy: The difference and why it matters
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Good Strategy/Bad Strategy (Paperback)
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Profile Books Ltd, London, 2017
ISBN 10: 1781256179
ISBN 13: 9781781256176
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Paperback. Condition: new. Paperback. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781781256176
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Good Strategy/Bad Strategy
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Good Strategy/Bad Strategy: The difference and why it matters
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GOOD STRATEGY/BAD STRATEGY
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