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Bibliographic Details

Title: On Good Management: The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, J�rgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger (Roland Berger School of Strategy and Economics)
Publisher: Springer Gabler
Publication Date: 2013
Language: English
ISBN 10: 3658028777
ISBN 13: 9783658028770
Binding: Hardcover
Condition: very good

About this title

Synopsis

Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why – and how – must the traditional lifecycle concept be modernized if it is still to provide valid orientation?

In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario M�ller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.

About the Author

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Cosultants and Chairman of Roland Berger School of Strategy and Economics. He teaches management at HHL Leipzig Graduate School of Management. Mario M�ller-Dofel is a business journalist, interviewer and communications/behavior coach. He is founder of the training company DIALEKTIK for Business, based in Frankfurt (Main).

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