Going East (Paperback)
Language: English
Published by Afterhours, Jakarta, 2017
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 21.21
Quantity: 1 available
Add to basketItem description from seller
Paperback. A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf TjandraA profound book on Marketing from Dr Rudolf Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market. The competitive environment becomes much more complex today due to technological change and disruption in the digital era, market dynamic and turbulence as well as the change of consumer behaviour and preference. Dr. Rudolf internalised on those elements and translated his deep analysis & understanding into strategies how to create values and opportunities abound in this part of the world. Recommended as a 'must read' for every marketing professional in FMCG and other industries, business owners, those working in the field of management profession to broaden their perspective & source of best practice ideas. A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf Tjandra Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9786026990129
- Title
- Going East (Paperback)
- Author
- Rudolf Tjandra
- Publisher
- Afterhours, Jakarta
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 6026990127
- ISBN 13
- 9786026990129
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About the Author
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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