Generating Buy-In: Mastering the Language of Leadership
Language: English
Published by AMACOM, 2006
- Softcover
- Used
Seller: Off The Shelf, Antonia, MO, U.S.A.Off The Shelf
AbeBooks seller since June 14, 2019
Condition: Used - Good
£ 0.97
Quantity: 1 available
Add to basketItem description from seller
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Seller Inventory # OSV.0814409059.G
- Title
- Generating Buy-In: Mastering the Language of Leadership
- Author
- Walton, Mark S.
- Publisher
- AMACOM
- Publication year
- 2006
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0814409059
- ISBN 13
- 9780814409053
In the workplace, marketplace?and public arena, the ability to influence?people's thoughts and feelings - to generate their buy-in - has become the?#1?leadership skill.
In this book,?leadership consultant and former CNN?Chief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaders?such as?General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.
In Generating Buy-In, you will be empowered to:
- Design a strategic story that projects a positive future to your audience.
- Speak the language of buy-in with images that mold people's thoughts and emotions.
- Put this language to work, whether?your goal is to?inspire an audience, lead a team, raise sales, or win an election
Complete with examples, practical exercises, sample business scenarios, Generating Buy-In imparts a simple and actionable approach to even the most complex?leadership,?management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!
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About the Author
"About the title" may belong to another edition of this title.
Off The Shelf
Antonia, MO, U.S.A.
AbeBooks seller since June 14, 2019
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