Gear Up: Test Your Business Model Potential and Plan Your Path to Success
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik
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Add to basketCondition: Used - As new
Quantity: 1 available
Add to basket: Gear Up es una guía práctica y atractiva para cualquiera que busque emprender una nueva oportunidad de negocio o hacer crecer una ya existente. Desarrollado en Harvard Business School y Stanford University, este libro ofrece un entrenamiento intensivo con pasos claros y fáciles de seguir para probar tu idea de negocio, evaluar su potencial y hacerla funcionar. Basado en un marco revolucionario de 9 componentes, Gear Up ofrece a emprendedores, intraemprendedores, ejecutivos innovadores y estudiantes de negocios un conjunto de herramientas para dar vida a sus ideas y transformarlas en proyectos de alto potencial. Este libro te ayudará a crear una estrategia ganadora basada en recomendaciones probadas por ejecutivos de todo el mundo. EAN: 9780857085627 Tipo: Libros Categoría: Negocios y Economía Título: Gear Up: Test Your Business Model Potential and Plan Your Path to Success Autor: Lena Ramfelt| Jonas Kjellberg| Tom Kosnik Editorial: Capstone Idioma: en Páginas: 192 Formato: tapa blanda.
Seller Inventory # Happ-2025-07-09-61e78f1b
Transform your business idea into high potential ventures
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It’s a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures.
Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.
Gear Up offers:
Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for Gear UP by initiating the work with the DDART framework – Diagnose, Decision, Analysis and Reality Test developed after many years of research with the goal to support students, entrepreneur and business to decipher new and exciting business opportunities. Tom speaks at events around the world including USA, Mexico, China, Chile and Singapore.
Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored and captured information on these growing companies. The newfound insight was mixed with exiting knowledge and taught to students. Lena now spilts her time between consulting and tuition.
The authors' combination of academic knowledge and real-life experience is the foundation for the book.
www.gearupventures.com
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