Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Softcover

Ramfelt, Lena; Kjellberg, Jonas; Kosnik, Tom

Softcover

ISBN 10: 085708562X ISBN 13: 9780857085627

Publisher: Capstone, 2014

Synopsis

Transform your business idea into high potential ventures

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It’s a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:

A step by step guide to help you build a foundation for your business opportunity

Solid business framework formulated from entrepreneurs, academics and real life experience

A highly practical workbook with visual, full-colour design and compelling layout

Online tools which complement the book and further engage the reader

About this title

About the Author

Jonas Kjellberg is a serial entrepreneur and was a founding member of the Skype leadership team. Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world class universities and revamp it to create a user-friendly mix and make it accessible to the world.

Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for Gear UP by initiating the work with the DDART framework – Diagnose, Decision, Analysis and Reality Test developed after many years of research with the goal to support students, entrepreneur and business to decipher new and exciting business opportunities. Tom speaks at events around the world including USA, Mexico, China, Chile and Singapore.

Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored and captured information on these growing companies. The newfound insight was mixed with exiting knowledge and taught to students. Lena now spilts her time between consulting and tuition.
The authors' combination of academic knowledge and real-life experience is the foundation for the book.
www.gearupventures.com

Edition details

• Publisher: Capstone
• Publication date: 2014
• Language: English
• ISBN 10: 085708562X
• ISBN 13: 9780857085627
• Binding: Paperback
• Edition number: 1
• Number of pages: 192