Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Gordon, Adam

ISBN 10: 0814409121 / ISBN 13: 9780814409121

Published by Amacom Books, 2008

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0814409121.VG

Synopsis:

There's no shortage of predictions available to organizations looking to anticipate and profit from future trends. Apparently helpful forecasts are ubiquitous in everyday communications such as newspapers and business magazines, and in specialized sources such as government and think-tank forecasts, consultant reports, and stock-market guides. These resources are crucial but they are also of very mixed quality. While everyone knows a future-focus is crucial for strategic vision and organizational readiness, what information from the endless sea of sources is valid? How do you know which predictions to take seriously, which to be wary of, and which to throw out entirely? Which ones do you let guide your decisions?

Future Savvy provides a hands-on approach to judging predictive material of all types, including providing a battery of critical tests to apply to any forecast to assess its validity, and judge how to fit it into everyday management thinking.

In a colorful book with many examples, Adam Gordon synthesizes information assessment skills and future studies tools into a single template that allows managers to apply systematic "forecast filtering" to reveal strengths and weakness in the predictions they face. The better leaders’ view of the future, the better their decisions - and successes - will be. Future Savvy empowers both business and policy/government decision-makers to use forecasts wisely and so improve their judgment in anticipating opportunities, avoiding threats, and managing uncertainty.

About the Author: Adam Gordon is an expert in strategic foresight and its application to real-world industry and policy leadership. He has been an analyst, consultant, planner, facilitator, and teacher in the field, and his work has been featured on NPR’ s Morning Edition and CNN World Report. Adam is the director of The Future Studio, UK, and was previously a Senior Associate at Coates & Jarratt, Inc., a futures consulting firm in Washington, D.C. He maintains an author blog forum on topics related to Future Savvy at www.futuresavvy.net

Bibliographic Details

Title: Future Savvy: Identifying Trends to Make ...
Publisher: Amacom Books
Publication Date: 2008
Binding: Hardcover
Condition: very_good