The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice.

Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behaviour, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.

About the Author:

John D. Kelleher is Academic Leader of the Information, Communication, and Entertainment Research Institute at Technological University Dublin. He is the coauthor of Data Science and the author of Deep Learning, both in the MIT Press Essential Knowledge series. Brian Mac Namee is Associate Professor at the School of Computer Science at University College Dublin Aoife D'Arcy is CEO of Krisolis, a data analytics company based in Dublin.

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