A Framework for Marketing Management, Canadian Edition
Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.
Language: English
Published by Pearson Education Canada, 2007
- Softcover
- Used
Seller: Mad Hatter, West Kelowna, BC, CanadaMad Hatter
AbeBooks seller since May 4, 2026
Condition: Used - As new
£ 23.12
Quantity: 1 available
Add to basketItem description from seller
Canadian Edition tight and unmarked copy-" Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success." From the Back Cover: "Discover the Essential Theories and Practices of Successful Marketing Management! Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. Special features of A Framework for Marketing Management, Canadian Edition: "Streamlined coverage that provides a wealth of information in one concise volume. Canadian Marketing Excellence vignettes at the beginning of each chapter explore marketing management success from a uniquely Canadian perspective. Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today's fast-paced marketing world.".…
Seller Inventory # 23699
Bibliographic details
- Title
- A Framework for Marketing Management, Canadian Edition
- Author
- Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.
- Publisher
- Pearson Education Canada
- Publication year
- 2007
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131213458
- ISBN 13
- 9780131213456
Mad Hatter
West Kelowna, BC, Canada
AbeBooks seller since May 4, 2026
Shipping rates from Canada to U.S.A.
| Item | 7 to 14 business days | 4 to 6 business days |
|---|---|---|
| First item | £ 15.72 | £ 24.71 |
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