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A Framework for Marketing Management, Canadian Edition
Published by
Pearson Education Canada, 2007
ISBN 10: 0131213458
ISBN 13: 9780131213456
Used
Softcover
Seller: Mad Hatter, West Kelowna, BC, Canada
Seller rating 5 out of 5 stars
Condition: As New. Canadian Edition tight and unmarked copy-" Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success." From the Back Cover: "Discover the Essential Theories and Practices of Successful Marketing Management! Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. Special features of A Framework for Marketing Management, Canadian Edition: "Streamlined coverage that provides a wealth of information in one concise volume. Canadian Marketing Excellence vignettes at the beginning of each chapter explore marketing management success from a uniquely Canadian perspective. Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today's fast-paced marketing world.". Seller Inventory # 23699