Our briefest introduction to finance provides a conceptual understanding of the financial decision-making process -- rather than just an introduction to the tools and techniques of finance -- and focuses on the interrelationships among the topics covered. It establishes "10 Axioms" as the intuitive framework for understanding the "big picture" and actual practice of finance. PHLIP supported. FinCoach CD can be packaged free.

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Foundations of Finance: The Logic and Practice of Financial Management

Keown, Arthur; Martin, John D.; Petty, J. William; Scott, David F. Jr.

Used - Hardcover

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