Foundations of Finance: The Logic and Practice of Financial Management

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9780137481538: Foundations of Finance: The Logic and Practice of Financial Management

Our briefest introduction to finance provides a conceptual understanding of the financial decision-making process -- rather than just an introduction to the tools and techniques of finance -- and focuses on the interrelationships among the topics covered. It establishes "10 Axioms" as the intuitive framework for understanding the "big picture" and actual practice of finance. PHLIP supported. FinCoach CD can be packaged free.

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From the Publisher:

The first to answer the need for a briefer finance text, this text consists of eighteen chapters covering the core topics of finance. Nine fundamental axioms of finance are introduced in the first chapter and revisited throughout the text to present an integrated view of finance and aid in problem solving. International finance, ethics, and practical applications are integrated, in-text problems correspond to Disclosure software, and the use of the financial calculator is incorporated.

From the Back Cover:

Key Benefit: Unique in approach, this introduction to finance provides a conceptual understanding of the financial decision-making process -- rather than just an introduction to the tools and techniques of finance -- and focuses on the interrelationships among the topics covered. Key Topics: . It explores the "big picture" and actual practice -- i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Presents the tools, techniques, and equations of financial management but stresses -- and presents in an intuitive way -- the logic and the fundamentals that drive their use. Focuses on the creation of wealth -- emphasizing the concepts of the time value of money, cash flows as opposed to accounting profits, the net present value, and risk-return tradeoffs. Gives strong attention to the capital markets and their influence on corporate financial decisions.

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Arthur J. Keown, J. William Petty, David F., Jr. Scott, John D. Martin
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Arthur J. Keown; J. William Petty; David F., Jr. Scott; John D. Martin
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