Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

McKenzie-Mohr, Doug,Smith, William

ISBN 10: 0865714061 / ISBN 13: 9780865714069

Published by New Society Pub, 1999

About this Item

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Bibliographic Details

• Title: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
• Publisher: New Society Pub
• Publication Date: 1999
• Language: English
• ISBN 10: 0865714061
• ISBN 13: 9780865714069
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

About the Author

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.