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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing (Education for Sustainability Series) - Softcover
Synopsis
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
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About the Author
Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Published by
New Society Publishers, Limited, 1999
ISBN 10: 0865714061
ISBN 13: 9780865714069
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Softcover
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