Forecasting Sales with the Personal Computer (Hardcover)
Language: English
Published by Bloomsbury Publishing Plc, Westport, 1988
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 89.75
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. Also offers suggestions on how to select the proper equipment, and contains a glossary of statistical terms commonly used in forecasting. Marketing NewsThis book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results. Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780899303291
- Title
- Forecasting Sales with the Personal Computer (Hardcover)
- Author
- Dick Berry
- Publisher
- Bloomsbury Publishing Plc, Westport
- Publication year
- 1988
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899303293
- ISBN 13
- 9780899303291
This book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results.
"Synopsis" may belong to another edition of this title.
About the Author
DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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APOLLO ONLINE CORP.
605 Geddes Street
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