Forecasting Sales with the Personal Computer: Guidelines for Marketing and Sales Managers - Hardcover
Synopsis
Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. Also offers suggestions on how to select the proper equipment, and contains a glossary of statistical terms commonly used in forecasting. Marketing News
This book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results.
"synopsis" may belong to another edition of this title.
About the Author
DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.
"About this title" may belong to another edition of this title.
Search results for Forecasting Sales with the Personal Computer: Guidelines...
Seller Image
Forecasting Sales With the Personal Computer : Guidelines for Marketing and Sales Managers
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 2595804-n
Stock Image
Forecasting Sales with the Personal Computer
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780899303291
Buy New
£ 82.22
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Forecasting Sales with the Personal Computer
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780899303291
Stock Image
Forecasting Sales with the Personal Computer: Guidelines for Marketing and Sales Managers
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9780899303291_new
Buy New
£ 80.92
£ 11.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Forecasting Sales With the Personal Computer : Guidelines for Marketing and Sales Managers
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 2595804
Seller Image
Forecasting Sales With the Personal Computer : Guidelines for Marketing and Sales Managers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 2595804-n
Buy New
£ 80.91
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Seller Image
Forecasting Sales With the Personal Computer : Guidelines for Marketing and Sales Managers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 2595804
Buy Used
£ 91.22
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Forecasting Sales with the Personal Computer: Guidelines for Marketing and Sales Managers
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # V9780899303291
Buy New
£ 97.92
£ 9.08 shipping
Ships from Ireland to U.S.A.
Ships from Ireland to U.S.A.
Quantity: Over 20 available
Stock Image
Forecasting Sales with the Personal Computer (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 0899303293
ISBN 13: 9780899303291
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. Also offers suggestions on how to select the proper equipment, and contains a glossary of statistical terms commonly used in forecasting. Marketing NewsThis book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results. Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899303291
Stock Image
Forecasting Sales with the Personal Computer: Guidelines for Marketing and Sales Managers
Print on DemandSeller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780899303291
Buy New
£ 94.54
£ 15.95 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available