Forecasting Sales with the Personal Computer
Language: English
Published by Quorum Books, 1988
- Hardcover
- New
Condition: New
£ 90.51
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques.Über den AutorDICK BERRY directs the executive program in marketing at the Univers.
Seller Inventory # 447103345
- Title
- Forecasting Sales with the Personal Computer
- Author
- Berry, Dick
- Publisher
- Quorum Books
- Publication year
- 1988
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0899303293
- ISBN 13
- 9780899303291
This book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional efforts to the forecast results. It offers practical guidance in forecasting with the personal computer using the casual method--a method based on the premise that the variable to be forecast has a casual or dependent relationship to one or more independent predictor variables. Based on this relationship, a linear regression equation is used to calculate forecast values. Berry fully explains the use of statistical techniques for the analysis of historical data in determining the specific economic factors responsible for obtained results.
"Synopsis" may belong to another edition of this title.
About the Author
DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.
"About the title" may belong to another edition of this title.
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