Focus Groups as Qualitative Research (Qualitative Research Methods)

David L. Morgan

ISBN 10: 0803932081 / ISBN 13: 9780803932081

Published by SAGE Publications, Inc, 1988

About this Item

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3.

Seller Inventory # G0803932081I3N00

Bibliographic Details

• Title: Focus Groups as Qualitative Research (Qualitative Research Methods)
• Publisher: SAGE Publications, Inc
• Publication Date: 1988
• Language: English
• ISBN 10: 0803932081
• ISBN 13: 9780803932081
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: No Jacket

About this title

Synopsis

This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.

About the Author

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.