Focus Groups as Qualitative Research (Qualitative Research Methods) - Hardcover

Morgan, David L.

Hardcover

ISBN 10: 0803932081 ISBN 13: 9780803932081

Publisher: SAGE Publications, Inc, 1988

Synopsis

This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.

About this title

About the Author

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1988
• Language: English
• ISBN 10: 0803932081
• ISBN 13: 9780803932081
• Binding: Hardcover
• Edition number: 1
• Number of pages: 88