Focus Group Dynamics
Language: English
Published by LAP LAMBERT Academic Publishing Jan 2017, 2017
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.83
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives. 108 pp. Englisch.
Seller Inventory # 9783330032941
- Title
- Focus Group Dynamics
- Author
- Muhammad Amir Adam
- Publisher
- LAP LAMBERT Academic Publishing Jan 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3330032944
- ISBN 13
- 9783330032941
- Item weight
- 179 grams
- Dimensions
- 220x150x7 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
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BuchWeltWeit Ludwig Meier e.K.
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