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Synopsis
The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.
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About the Author
Dr Muhammad Amir Adam did his MBA from IBA in 1996 and PhD from the University of Kuala Lumpur in 2016. He has been serving key organisations for the past 20 years and possesses diverse international and local industry and academic working experience. He has produced many research work of international repute.
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Focus Group Dynamics
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LAP LAMBERT Academic Publishing Jan 2017, 2017
ISBN 10: 3330032944
ISBN 13: 9783330032941
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives. 108 pp. Englisch. Seller Inventory # 9783330032941
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Focus Group Dynamics
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LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330032944
ISBN 13: 9783330032941
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Focus Group Dynamics
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Focus Group Dynamics
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adam Muhammad AmirDr Muhammad Amir Adam did his MBA from IBA in 1996 and PhD from the University of Kuala Lumpur in 2016. He has been serving key organisations for the past 20 years and possesses diverse international and local indus. Seller Inventory # 159137573
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Focus Group Dynamics
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Focus Group Dynamics
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Paperback. Condition: Brand New. 01 edition. 108 pages. 8.66x5.91x0.25 inches. In Stock. Seller Inventory # __3330032944
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Focus Group Dynamics
Published by
LAP LAMBERT Academic Publishing Jan 2017, 2017
ISBN 10: 3330032944
ISBN 13: 9783330032941
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch. Seller Inventory # 9783330032941
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Focus Group Dynamics
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330032944
ISBN 13: 9783330032941
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives. Seller Inventory # 9783330032941
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Focus Group Dynamics
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330032944
ISBN 13: 9783330032941
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Taschenbuch. Condition: Neu. Focus Group Dynamics | Muhammad Amir Adam | Taschenbuch | 108 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330032941 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 108360183
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Focus Group Dynamics
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ISBN 10: 3330032944
ISBN 13: 9783330032941
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82933300329446