Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace

Language: English

Published by Indiana University Press Aug 2006, 2006

0253347599 / 9780253347596

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Neuware - Is it possible any longer to 'read' markets fast enough to respond to them A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, 'Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game.' To survive our own world of collision and speed, marketers need to see the world as 'flocks and flows.' In this exciting new book, McCracken deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.…

Seller Inventory # 9780253347596

Title
Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace
Author
Grant David McCracken
Publisher
Indiana University Press Aug 2006
Publication year
2006
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0253347599
ISBN 13
9780253347596
Item weight
522 grams
Dimensions
237x161x23 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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