Items related to Flock and Flow: Predicting and Managing Change in a...
Synopsis
A fresh look at today's "new" consumer marketplace from marketing guru Grant McCracken
"synopsis" may belong to another edition of this title.
About the Author
Grant McCracken has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. Now a member of the branding cultures laboratory at MIT, he has authored several books, including Culture and Consumption II (IUP, 2005), Big Hair (1996), Culture and Consumption (IUP, 1990), and Transformation (IUP, forthcoming). He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.
"About this title" may belong to another edition of this title.
Search results for Flock and Flow: Predicting and Managing Change in a...
Stock Image
Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38432044-20
Stock Image
Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16373085-20
Stock Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0253347599I4N00
Stock Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0253347599I4N00
Stock Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780253347596
Buy Used
£ 20.51
£ 2.49 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Seller Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace (Hardback or Cased Book)
Published by
Indiana University Press 7/1/2006, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
New
Hardcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardback or Cased Book. Condition: New. Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace. Book. Seller Inventory # BBS-9780253347596
Stock Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press 16/08/2006, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780253347596
Buy Used
£ 20.15
£ 3.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Seller Image
Flock and Flow
Published by
Indiana University Press, US, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
New
Hardcover
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game." To survive our own world of collision and speed, marketers need to see the world as "flocks and flows." In this exciting new book, McCracken deploys "complex adaptive theory" to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world. Seller Inventory # LU-9780253347596
Buy New
£ 27.21
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Published by
Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
New
Hardcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9780253347596
Stock Image
Flock and Flow
Published by
MH - Indiana University Press, 2006
ISBN 10: 0253347599
ISBN 13: 9780253347596
New
Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780253347596
Buy New
£ 26.80
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available