Financial Times Guide to Strategy
Language: English
Published by Pearson Education, Limited, 1995
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.79
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 68858173-20
- Title
- Financial Times Guide to Strategy
- Author
- Koch, Richard
- Publisher
- Pearson Education, Limited
- Publication year
- 1995
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273613081
- ISBN 13
- 9780273613084
- Item weight
- 0.97 pounds
- Dimensions
- N/A
- Series
- Book 3 of 15: Financial Times Series
"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group
Behind every business hero success-story lies a successful strategy, and behind every business failure lurks a bad strategy. Developing a good business strategy is remarkably simple, yet the subject has become obscured and over-complicated by academics and consultants alike. Strategy has become remote from those who need it most; executives and entrepreneurs. Strategy is most powerful at the sharp end of business, where line managers are fighting to create and deliver profitable products and services. This guide is for them. The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions. In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation:- demonstrating tech power of strategy to raise profits
- providing DIY strategy kit for managers
- distilling all essential strategic thinking since tech 1960s
- providing a lively A-Z of strategy concepts, terms and techniques
"I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed. The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding." Richard Koch
"Synopsis" may belong to another edition of this title.
Review
"an engaging, accessible guide to every area of strategy" - Start Your Business Magazine
"It's extremely pleasing to read something as well written as The FT Guide to Strategy... never failed to keep me interested" - Quality World
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | £ 5.00 | £ 5.00 |
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