FT Guide to Strategy (Financial Times Series) - Softcover

Koch, Richard

Softcover

ISBN 10: 0273613081 ISBN 13: 9780273613084

Publisher: Financial Times/ Prentice Hall, 1995

Synopsis

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group

 Behind every business hero success-story lies a successful strategy, and behind every business failure lurks a bad strategy.  Developing a good business strategy is remarkably simple, yet the subject has become obscured and over-complicated by academics and consultants alike.  Strategy has become remote from those who need it most; executives and entrepreneurs.  Strategy is most powerful at the sharp end of business, where line managers are fighting to create and deliver profitable products and services.  This guide is for them.  The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions.  In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation:

1. demonstrating tech power of strategy to raise profits
2. providing DIY strategy kit for managers
3. distilling all essential strategic thinking since tech 1960s
4. providing a lively A-Z of strategy concepts, terms and techniques

"I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed.  The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding."    Richard Koch

        

About this title

Review

"an engaging, accessible guide to every area of strategy" - Start Your Business Magazine

"It's extremely pleasing to read something as well written as The FT Guide to Strategy... never failed to keep me interested" - Quality World

From the Back Cover

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.

Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.

The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes:

• demonstrating the power of strategy to raise profits
• providing a DIY strategy kit for managers
• distilling strategic thinking since 1960
• providing a lively A-Z of strategy concepts, terms, and techniques

"Strategy has never been so simple, accessible, powerful, and practically directed to raise profits."

? Robin Field, Chief Executive, Filofax Group

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1995
• Language: English
• ISBN 10: 0273613081
• ISBN 13: 9780273613084
• Binding: Paperback
• Edition number: 1
• Number of pages: 224