Fashion Merchandising: Theory and Practice

Clark, James

ISBN 10: 1137413875 / ISBN 13: 9781137413871

Published by Palgrave, 2014

About this Item

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Bibliographic Details

• Title: Fashion Merchandising: Theory and Practice
• Publisher: Palgrave
• Publication Date: 2014
• Language: English
• ISBN 10: 1137413875
• ISBN 13: 9781137413871
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

About the Author

James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL, UK.