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Fashion Merchandising: Principles and Practice - Softcover

 
9781137413871: Fashion Merchandising: Principles and Practice

Synopsis

This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

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About the Author

James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL, UK.

"About this title" may belong to another edition of this title.

  • PublisherRed Globe Press
  • Publication date2014
  • ISBN 10 1137413875
  • ISBN 13 9781137413871
  • BindingPaperback
  • LanguageEnglish
  • Number of pages320

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Clark, James
Published by Red Globe Press, 2014
ISBN 10: 1137413875 ISBN 13: 9781137413871
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10369002

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Clark, James
Published by Palgrave, 2014
ISBN 10: 1137413875 ISBN 13: 9781137413871
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Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4850451

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Clark, James
Published by Red Globe Press, 2014
ISBN 10: 1137413875 ISBN 13: 9781137413871
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-022-00079

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James Clark (University of the Arts London, UK)
ISBN 10: 1137413875 ISBN 13: 9781137413871
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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Paperback. Condition: Very Good. This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser. Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007316676

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