Failure Elements of Implementing CRM Systems in Malaysian Enterprises

Language: English

Published by LAP LAMBERT Academic Publishing Dez 2011, 2011

3847312510 / 9783847312512

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This item is printed on demand - Print on Demand Titel. Neuware -Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch.

Seller Inventory # 9783847312512

Title
Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Author
Amirhossein Mohtasebi
Publisher
LAP LAMBERT Academic Publishing Dez 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3847312510
ISBN 13
9783847312512
Item weight
167 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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