Failure Elements of Implementing CRM Systems in Malaysian Enterprises : A study on why CRM implementations fail to work as expected in developing countries
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 47.00
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.
Seller Inventory # 9783847312512
- Title
- Failure Elements of Implementing CRM Systems in Malaysian Enterprises : A study on why CRM implementations fail to work as expected in developing countries
- Author
- Amirhossein Mohtasebi
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3847312510
- ISBN 13
- 9783847312512
- Item weight
- 167 grams
- Dimensions
- 220x150x6 mm
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