Il fundraising si � trasformato in una professione che attrae leader di talento. Il settore artistico e culturale non fa eccezione in questo senso, soprattutto in un periodo in cui le nuove emergenze e le nuove misure restringono le opportunit� di finanziamento delle organizzazioni artistiche. Il libro fornisce approfondimenti e spunti per una carriera nel fundraising per le arti e contenuti di alta qualit� anche su argomenti avanzati come le dinamiche organizzative per la creazione di una cultura della filantropia, l'uso nel fundraising dei dati e delle piattaforme digitali e dei social media, il coinvolgimento dei consigli di amministrazione, la misurazione e rendicontazione dei risultati conseguiti. Prefazione di Andris Nelsons.

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