Essentials Of Marketing. This item is unavailable.
Language: English
Published by MC GRAW HILL, 2009
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
4-star seller
AbeBooks seller since February 22, 2022
Unavailable
Softcover
Condition: New
£ 31.20
Item description from seller
Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Seller Inventory # ASNNN-376
- Title
- Essentials Of Marketing
- Author
- William D. Perreault Jr.
- Publisher
- MC GRAW HILL
- Publication year
- 2009
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071084991
- ISBN 13
- 9780071084994
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
"Synopsis" may belong to another edition of this title.
About the Author
Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"About the title" may belong to another edition of this title.